Ideas that
start something.
An independent marketing consultancy. We find the spark, challenge convention, and plot how it catches fire.
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Gunpowder
What’s the spark?
Find what could catch fire. A human truth, a tension, an idea people want to pass on.
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Treason
What needs challenging?
Challenge what is holding it back. Sometimes that means questioning the brief itself. The rebellion needs a reason.
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Plot
What’s the plan?
Work out how it happens. What we make, where it appears and what we want people to do.
What we do
- Marketing strategy
- Positioning and naming
- Campaign concepts
- Creative direction
- Launch planning
- AI creative transformation
Most projects start with a conversation about the brief. Sometimes the brief is the first thing to change.
Who we are
Deep experience on every side of the table.
Marketer, media, creative and publisher, leading marketing transformation in the beating heart of the UK Government, hence the name.
So we know how a brief gets written, bought, made and sold, and where it usually goes wrong.
Contact
What are you
trying to start?
Tell us a little about it and we’ll be in touch.